Healthcare
hematIQ
Brand identity for a Swedish healthcare diagnostics company, including the logo, presentation decks, and a practical brand book.
About
A Swedish diagnostics company that needed a distinctive, credible identity for conversations with healthcare, laboratory, and investment stakeholders.
Challenge
The new company needed to look established and trustworthy from its first external presentations while keeping a visual system flexible enough for scientific, commercial, and corporate communication.
Solution
We created the hematIQ logo and visual identity, designed reusable company and pitch-deck templates, and documented typography, colors, logo use, and presentation principles in a practical brand book.
Result
The team received one consistent identity system it can apply across investor decks, partner materials, and future brand touchpoints.
