Healthcare
iLab
A complete brand, UX, and website rebuild for a Swedish genetic diagnostics laboratory, restructuring complex medical content for patients and partners.
About
A Swedish medical laboratory specializing in genetic diagnostics and precision medicine, including NIPT, carrier screening, pharmacogenomics, and cancer-risk testing.
Challenge
The previous website did not communicate the laboratory’s advanced capabilities clearly enough. Its structure made specialist information difficult to explore, and visitors typically engaged for only 3–5 seconds.
Solution
We refreshed the brand direction, redesigned the user experience, restructured the entire website, and developed a multilingual platform that organizes tests, laboratory expertise, company information, and contact paths around the needs of patients and healthcare partners.
Result
Following the full restructure and relaunch, average visitor engagement increased from 3–5 seconds to 45–60 seconds.
